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Keeping an eye on 14 people is tough enough. Keeping an eye on 14 million people is something else altogether. That was the challenge for Santander UK, the London-based bank with over 800 branches and 20,000 employees. The company sought a way to ... [More] build a unified and holistic view of its 14 million customers, all […] The post How Santander UK Listens to (and Takes Care of) Its 14 Million Customers appeared first on Sprinklr. [Less]

The marketing industry is unrecognizable from what it was 20 years ago. Social media has leveled the playing field between customers and marketers, and it’s given way to an unprecedented variety of new platforms. As a result, many CMOs are forced to ... [More] play catch-up. They don’t just have to change their customer experience strategies; they […] The post Executives from IBM, Microsoft, Nasdaq, and LVMH on the State of Marketing appeared first on Sprinklr. [Less]

Football. America’s Game (as of the past few decades, at least). A religious devotion for some, a lifelong dream for others – the NFL captures the hearts and minds of audiences both Stateside and worldwide. An average of 16.5 million tuned in to ... [More] America’s favorite sport during the 2016 regular season. And Nielsen estimates that […] The post 5 NFL Teams That Lead in Social Media Engagement appeared first on Sprinklr. [Less]

Building and implementing an employee advocacy program is a challenge. For a long time, this is what I did for clients. But keeping employees excited and sharing in the long-term is a whole other can of worms. This is what I’ve learned from nearly ... [More] nine months of leading and managing the development of an employee […] The post Five Best Practices for Building and Sustaining Employee Advocacy appeared first on Sprinklr. [Less]

Customer experiences are more difficult to track, manage, and deliver than ever before. Buyers no longer take linear paths from awareness to purchase. They can interact with your brand at any time and any place – across multiple platforms and social ... [More] touchpoints. As a result, enterprises are changing their structures and processes to better engage […] The post Who Should Be In Charge of Customer Experience Management? appeared first on Sprinklr. [Less]

The post 7 Emerging B2B Marketing Trends for 2017 appeared first on Sprinklr.

We are bombarded with social ads every single day on nearly every platform. As a brand, it’s hard to cut through the “Oh that’s just another ad” mindset and make a real impression on potential customers. That’s why we bring real-life experiences to ... [More] the advertising we do for Nasdaq clients. The idea is simple: Your […] The post Social Media Advertising and Real Life Experiences: Lessons From Nasdaq appeared first on Sprinklr. [Less]

The post Understanding the Disrupted Marketing Landscape appeared first on Sprinklr.

At Santander UK, we’re using social media to provide relevant, personalized experiences for our customers. We’re doing this because of a fundamental shift in the world of business – one that most companies are just beginning to recognize: With the ... [More] rise of social media, consumers have become empowered and connected at an unprecedented level. As […] The post Using Big Data to Drive Very Personalized Customer Experiences appeared first on Sprinklr. [Less]

Santander UK is one of the largest banks in the world, with 800 branches, 67 corporate centers, and 20,000 employees. Three years ago, the financial services company started their digital transformation journey. The post Case Study: Santander UK Delivers Personalized Experiences to 14 Million Customers appeared first on Sprinklr.