Matomo

As you may know, Piwik is a Free software under the GPL license which guarantees you: The freedom to run the program for any purpose. The freedom to study how it works and change it. The freedom to improve the … Read More

Have you ever wondered how an integration between a third party company and Piwik is possible? What are the key factors for a good partnership? This article describes our recent collaboration with a company for a mobile messaging integration. At … Read More

Hi, this is André, one of the authors of the Piwik Advanced Online Marketing plugin, which has just hit 5,000 downloads on the Piwik marketplace. In this blog post I’ll show you how Piwik AOM improves your data and enables … Read More

GDPR is a new data protection related regulation in Europe. GDPR stands for General Data Protection Regulation. The purpose of this European regulation is to strengthen and unify data protection for all individuals within the European Union. This also includes entities … Read More

Digital Analytics software Piwik Analytics is the leading open source digital analytics software, offering users around the world an opportunity to liberate their analytics. Most recently, they have introduced the Piwik Certified Professional certification exam which now allows users to become … Read More

Hi, this is Mike from InnoCraft, the company of the makers of Piwik Analytics which is used by over 1 million websites and apps in over 150 countries. I’m very proud to introduce you to our Heatmap & Session Recording … Read More

Being able to monitor user acquisition and social media activity is essential for determining whether the outcome of your campaigns is in line with the business objectives. Determining the source of each website visit that gets you closer to your … Read More

When you track your website with Piwik or any other analytics solution, you need to embed a JavaScript file in order to track page views, events, clicks, and more. At InnoCraft, it is our daily business to help Piwik users … Read More

Many studies have shown that performance matters a lot. For each 100ms a websites takes longer to load, a business may lose about 0.1% to 1% in revenue. It also matters because Google judges page speed as a ranking factor … Read More

It has been almost four months since we released Piwik 3. The major new release came with a new UI, performance and security improvements. If you are still on Piwik 2, the security improvements alone should be worth updating your … Read More