Customer Value Management is a strategic management method. The central planning and controlling tool of this method is the customer value. This tool reduces the relevant factors of a product to a single number. The customer value is a customers subjective impression of a products quality relative to its price.
The ValueMap software is designed to determine the customer value of a product and to compare this value with other products.
The ValueMap software helps you to understand the market position of your products and helps you to improve the value of your products for your customers.