The biggest bottleneck in the sales process is reaching out to the right buyer. Even after the buyer is contacted, it will not necessarily mean that he is eager to talk/meet the sales person. Today’s buyers are a highly stressed lot and it will do a lot of good for the sales people if they take the time out to understand them. Understanding today’s buyer can help in leveraging the right techniques for sales lead generation.
In addition, it helps to confront the right person who can make a purchasing decision for his company. Sales leads are vital to kick-start the selling process. Therefore, taking the extra effort to procure email lists, company information etc, from a reliable source is an important task to be performed before starting the sales lead generation process.
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