Social networking tools when implemented within an organization can definitely support core business process activities in many ways. They help generate employee ideas, build and refine process improvements, create buzz and get feedback on how well a product or service may turn out to be. These tools can be used to research for statistics on various ideas and their reviews. In an organization, implementation of these tools can to improve employee participation and increase customer loyalty too.
They encourage employees to interact with each other on a common platform and share ideas. They help the employees publish resources, get rated by their peers and build reputation online, thereby boosting employee morale. Above all social networking tools help to recognize and reward the best contributors, which is a sure winning point.
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