The biggest advantage of being listed with an online business directory is the amount of exposure it provides for the organization. Prospective buyers can be easily located and the valuable contact information listed there can help in choosing the right ones.
By placing the company information in the right category, business directories can help in promoting the business as well. This can increase traffic to the business site too. In fact, some directories are regularly updated to help customers get the latest contact information – email lists, phone numbers, designation of the contact person, office address etc. Therefore, using them can help in both ways – sales lead generation and business promotion.