E-retailing remains the fastest growing section of the Worlds retailing industry, increasing at an average annual rate of 13%. But even in a growing market, retailers are becoming much more judicious in their spending on e-commerce applications and servicesthey're driving harder bargains with their vendors and looking for a better return on their investment in any new technology. The e-commerce technology market is also constantly changing. Today online shoppers aren't just expectingthey are demandingthat retail sites deliver compelling content, a solid performance, and an easy and memorable shopping experience. To keep pace, online retailers are busy redesigning home, category and product pages, introducing more advanced web site features and functions, and making key technology upgrades to their e-commerce infrastructure. And they aren't working alone. Instead web retailers are forging ongoing business relationships with third-party technology developers and service providersthe key players with the products, tools and know-how needed to keep e-commerce infrastructures, marketing programs and support systems up-to-date and state-of-the-art.
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