... [More] learn new technologies including FBML, FQL, Mock AJAX. There is an opportunity to significantly reduce the amount of effort involved in the initial learning and development as well as on-going maintenance of these applications.
In addition, Open Social is a strong alternative to the Facebook API but uses a different technology architecture. Developers are stretched trying to support two API in one application. This is analogous to the multi-platform support challenges before the Web. There is no solution today to help ease this pain and, again, there is a significant opportunity to address and solve this problem. [Less]